Shock factor raised in anti-smoking ads - WAtodayFebruary 23, 2009Graphic images of the diseased organs of a smoker will be used in a confronting anti-smoking ad campaign to screen in NSW from tonight. The campaign, called Cigarettes Are Eating You Alive, shows the effects of cigarettes on a smoker’s internal organs using real and computer-generated images. NSW Minister Assisting the Minister for Health (Cancer), Jodi McKay, said the same campaign was used in New York with great success. There was a 400 per cent call increase to their quit hotline and over 240,000 US smokers have quit since its 2006 launch, Ms McKay said in a statement. The ad campaign is part of the government’s commitment to reduce smoking-related illnesses and deaths, Ms McKay said.

Source: WA today